SOME WORDS ABOUT US
Rethinking Beef Snacks
Our Story
Rethinking Beef Snacks
Beef snacks have been around for a long time.
But in Canada, beef snacks have followed a familiar path.
When we looked at the snack aisle, one thing stood out:
there was room for something different.
Something lighter.
Crispier.
Cleaner.
MooChips wasn’t created to invent a new category
—it was created to rethink an existing one.
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Built From the Ground Up
Before MooChips became a product, it was a process.
Small batches. Constant testing. Endless adjustments.
Slice thickness, temperature, airflow, seasoning balance — everything mattered.
Not to chase trends.
Not to rush to market.
But to get the texture right.
To keep the beef flavor clean.
To make something you’d reach for again, not just try once.
What started in a small kitchen slowly became a repeatable craft.
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Why MooChips Is Different
MooChips is made with intention, not shortcuts.
•100% Canadian beef
•No added oils, preservatives, or fillers
•Light, crispy texture without losing real beef flavor
•Carefully controlled production and sourcing
•Each flavor refined through dozens of test runs
We focus on balance —
between crispness and richness,
between indulgence and restraint.
Because great snacks shouldn’t feel heavy.
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Our Approach
We focus on doing things properly.
And we’re not trying to be the loudest.
MooChips is built on the belief that
good products speak for themselves.
As more brands enter the space, that belief matters even more.
Care is hard to copy.
Consistency takes time.
And people who enjoy good food always notice the difference.
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Our Vision
To build a beef snack brand that lasts —
not because of marketing,
but because it’s genuinely enjoyable to eat.
MooChips isn’t about chasing attention.
It’s about earning trust, Trust isn’t built through launches —
it’s built through repeat snacks.
MooChips
Redefining Beef Snacks
WORDS ABOUT US
Our Team
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Mark Jance
CEO / FOUNDER
Aviana Plummer
CEO / FOUNDER
Braydon Wilkerson
CEO / FOUNDER
Kristin Watson
CEO / FOUNDER
DEVELOPED BY XTEMOS STUDIO @ 2021.
We work through every aspect at the planning
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Our company history and facts
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